One on One: Dr. Peter Hofherr of St. James Winery and The Missouri Wine & Grape Board
Summertime usually sees crowds at Missouri wineries. Many have small tasting rooms with expansive patios, comfortable outdoor seating and often sweeping views of the Missouri River, making them day-trip destinations for groups of wine novices and aficionados alike. But this summer has not been like any before it.
With the new normal repeatedly being redefined amid the COVID-19 pandemic, chairman and CEO of St. James Winery in St. James, Missouri, Dr. Peter Hofherr, had to change the way he does business. As chairman of the Missouri Wine & Grape Board, he also had to address this year’s record number of frosts and its effect on Missouri wine.